Each 
conclusion as well as cluster and grouping (phase 5) is then re-affirmed with the original 
context. On the basis of this a definitive clustering and general description of the eventual group 
is established. Two versions of the definitive twelve principles are furmulated: one in scientific 
terms and one in popular terms, covering the same and whole grounds the individual, the 
clustered and the grouped conclusions reflect to. The definitive control of the twelve principles 
is established by the replacement of each investigated conclusion (insight) with the established 
principle and determining is does not alter the (validity of the) respective research and its 
conclusions within its own context.
The 
analogy valuechain related to the behavior value chain was cyclicly established using a 
predefined general assumption and testing it throughout the phases. The primary general 
valuechain:
(Emotion                Ratio                Culture               Behavior               
Result)